Since its opening in 1993 in the vibrant neighborhood of Chueca, Truco has established itself as a benchmark in the promotion and visibility of the LGTBIQ+ collective in Madrid. For almost three decades, we have maintained a constant commitment to the defense and promotion of LGTBIQ+ rights, a pillar that has defined our identity from day one.

Our store, although specially oriented to the LGTBIQ+ public, opens its doors to all customers, regardless of their sexual orientation. At Truco, we celebrate diversity and inclusion, and we firmly believe that respect for all people is fundamental. That is why anyone who values and respects diversity is always welcome in our establishment.

Over the years, we have evolved and adapted our business to keep up with the changing times, but our core values remain the same. At Truco, we pride ourselves on being a safe and welcoming space for the LGTBIQ+ community in Madrid, and we are committed to continuing to promote the visibility and rights of this collective.

Visit Truco in the heart of Chueca Diversa and be part of our ongoing celebration of diversity and inclusion.