FITUR LGBT 2023 witnessed the collaboration between the renowned television presenter, Antonio Rossi, and the Merchants Association Chueca Diversa, for the launch of the “Passport to Chueca”. In a campaign full of promotion of local commerce, the advantages and discounts that this passport offers to visitors who wish to live a unique experience in the iconic neighborhood of Chueca were presented.

The charismatic Antonio Rossi became the ambassador of this initiative, which seeks to promote responsible and sustainable tourism, encouraging visitors to support local businesses and enjoy the authenticity and diversity that Chueca has to offer.

The presentation of the “Passport to Chueca” during FITUR 2023 did not go unnoticed. With a stand full of color and charm, Antonio Rossi shared with the public the many advantages offered by the passport, including exclusive discounts at participating stores, restaurants and bars.

To celebrate the launch, Antonio Rossi took an exciting tour of some of Chueca’s most emblematic stores. He began his journey at the cozy Petra Coffee Bar, where he indulged in a delicious coffee while chatting with Carmen, the owner of the shop, about the importance of supporting local commerce and the LGBTQ+ community.

The next stop on Antonio Rossi’s route was at the traditional Parrilla de la Reina, a restaurant with a unique gastronomic offering that reflects the authentic essence of Chueca. There, Rossi enjoyed a tasty grilled meat and highlighted the quality of the ingredients used by the local chefs.

The tour culminated at Specia Bar, an establishment renowned for its cozy atmosphere and wide variety of craft cocktails. Antonio Rossi toasted with some of the visitors who had also purchased their “Passport to Chueca”, sharing the excitement of enjoying unforgettable moments in this vibrant neighborhood.

“I am delighted to participate in this campaign together with Chueca Diversa and present the ‘Passport to Chueca’,” expressed Antonio Rossi. “It is a unique opportunity to live authentic experiences and support local commerce. Chueca is a place full of life and diversity that deserves to be discovered and fully enjoyed.”

The “Passport to Chueca” quickly became a hit among visitors to FITUR 2023, and many expressed their enthusiasm for exploring the neighborhood with the discounts and benefits it offers. The initiative adds to efforts to promote responsible and sustainable tourism, highlighting the importance of supporting the small businesses that make Chueca a unique and special place.