The stand was a true reflection of the soul of Chueca, with a festive atmosphere full of colors, music and activities that celebrated diversity. During the fair, attendees were able to enjoy delicious tastings and cocktails courtesy of iconic venues such as La Cachapera, Zafyro Cocktail, Cement Design and Círculo Coffee Studio. In addition, the space was enriched by a saxophone concert by Cement Design, which added a special touch to the atmosphere.
One of the highlights of the event was the presentation of a colloquium on trade and tourism in the neighborhood, with the participation of experts such as Blanca García, from the University of Alcalá; Laura Martínez, founder of Peseta; and Carolina Valencia, CEO of Cement Design. This colloquium was a unique opportunity to share ideas and reflect on the impact of local commerce on the social and economic dynamics of the neighborhood.
As is tradition, one of the most anticipated moments was the fashion show by José Perea, who dazzled everyone with his exclusive designs. To close with a flourish, the day ended with the energetic performance of Black & White, who had everyone dancing and enjoying the event.
The stand was also visited by various personalities from the world of culture and entertainment, who shared their support for the initiative. Among the celebrities who visited Chueca Diversa were José Perea, Roser, Amor Romeira, Lara Sajen, José Manuel Parada, Pinkchadora, Carmen Alcayde.
Chueca continues to be a worldwide reference point for the LGBTQ+ community, a destination full of history and with an inclusive and welcoming offer for all. This participation in FITUR 2025 reaffirms Chueca Diversa ‘s commitment to continue working for the visibility of the neighborhood’s businesses and the promotion of more inclusive and diverse tourism in Madrid.
We have the support of Todo Está en Madrid and Madrid Capital de Moda, who have backed this important initiative.
The Chueca Diversa stand at FITUR 2025 was much more than a tourist information space: it was a celebration of culture, diversity and the joint effort to make Chueca an even more vibrant and welcoming neighborhood for everyone.
