Renowned journalist Germán González, in association with Chueca Diversa, led an unprecedented promotional campaign for the Passport to Chueca 2023. Between June 18 and 24, Germán explored and enjoyed the offerings of various participating businesses, including Vinoteca Vides, Petra Coffee Bar, Specia Bar and Cuvee Bottleshop. This initiative contributed significantly to the development of the emblematic neighborhood of Chueca and marked the festive start of Pride in the city of Madrid.

Between June 18 and 24, Germán González joined in collaboration with the association Diversa Global under the umbrella of todo está en Madrid and Madrid capital de moda through Chueca Diversa to carry out a special campaign to promote the Passport to Chueca Pride 2023 Edition. During these days, Germán became the visible face of the initiative, promoting and enjoying the various options offered by the stores participating in this unique passport.

The Passport to Chueca Pirde Edition 2023 campaign aimed to promote local commerce and highlight the wide and varied offer of establishments in the Chueca neighborhood, one of the most recognized and emblematic of the city of Madrid, especially during the Pride celebration. The collaboration with Germán González, an influential and charismatic figure, boosted the visibility of the initiative and attracted numerous visitors and locals interested in being part of this unique experience.

Germán González embarked on an exciting adventure during the seven days of the campaign, exploring and enjoying the offerings of the businesses included in the Passport to Chueca. Among the establishments visited were the renowned Vinoteca Vides, the cozy Petra Coffee Bar, the lively Specia Bar and the attractive Cuvee Bottleshop, among many others.

Their presence in these places generated great expectation and contributed to increase the flow of visitors during the days of the campaign.

The initiative not only benefited participating businesses, but also contributed to the economic and tourism development of the Chueca neighborhood. The Passport to Chueca 2023 campaign became a key event that kicked off the festive month of Pride in the city of Madrid.

The initiative has demonstrated the power of public and influential figures and merchant associations working together to promote a vibrant and diverse neighborhood such as our beloved Chueca.