GLOBAL DIVERSE INITIATIVE
The Association Diversa Global, in collaboration with the Madrid City Council, through its platforms Madrid Capital de Moda and Todo está en Madrid, has presented the campaign Orgullo de Mercados, which highlights the quality and good service offered in the Municipal Markets. This campaign also seeks to encourage young people to buy in these markets, markets that are characterized by their diversity, both in their variety of products and gastronomic stalls.
The campaign has starred different influencers such as recent Supervivientes contestant Lara Sajen, writer Nacho Montes, TV presenter Bea Jarrín, young DJ Borja Sant, actress and Sálvame collaborator Carmen Alcayde, journalist Abel Arana, OT singer Natalia, stylist Manuel Zamorano, young DJ Pepino Marino and Telecinco reporter Omar Suárez.
During the tour of the different markets, the chosen prescribers enjoyed the experience of shopping at the stalls and appreciating the detail and professionalism with which the shopkeepers treat them. “There are many advantages offered by the municipal markets: quality products, friendly service, great variety and gastronomic diversity,” says Nano García, project manager at Diversa Global.
The markets that have been visited under the slogan PRIDE OF MARKETS have been the Mercado de la Cebada, in the neighborhood of La Latina, Mercado Barceló in Tribunal, Mercado de Antón Martín, in the neighborhood of Las Letras, Mercado Chamberí in the Chamberí district, Mercado de San Antón in Chueca, Mercado de la Paz in the Salamanca district, Mercado de Tirso de Molina in Puerta del Ángel and Mercado de las Águilas.
This campaign has been made visible in the media on the occasion of LGTBI Pride in Madrid this 2022, promoting diversity in the municipal markets of the capital and the commitment they maintain throughout the year as open, free and tolerant spaces.
With this campaign, Diversa Global demonstrates its commitment to diversity in the markets of Madrid and has been able to verify the absolute egalitarian and inclusive treatment that is breathed in the markets of the capital.
Copyright © 2024 Chueca Diversa. An Initiative of Diversa Global
