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INITIATIVES

Discover the Stories Behind the Protagonists of Chueca!

At @chuecadiversa and @diversaglobal, we are excited to present our new campaign: “Protagonistas de Chueca”.

Have you ever wondered who are the beating hearts of our neighborhood, who are the people behind the businesses, bringing their creativity and dedication to our community and our streets? 🤔

Don’t miss the opportunity to meet the real #ProtagonistasDeChueca!

La Cacahapera
Protagonists of Chueca

VIDEO

La Cachapera: Authentic Venezuelan Gastronomy in Madrid

In the heart of Chueca, La Cachapera has become a benchmark for Venezuelan cuisine in Madrid. Led by David, this restaurant offers an authentic culinary experience with traditional dishes prepared with fresh and high quality ingredients.

Its menu stands out for its cachapas, arepas, tequeños and empanadas, all made with recipes that evoke the homemade flavor of Venezuela. In addition to its delicious food, La Cachapera offers a varied selection of cocktails that perfectly complement the dining experience, fusing tropical flavors with an innovative touch.

David’s passion for his culture is reflected in every detail of the store, from the décor to the commitment to local suppliers. This effort and dedication has been recognized with the Chueca Diversa 2024 award, an award that highlights his impact on local commerce, the community and his commitment to inclusion.

If you want to enjoy the best Venezuelan flavors without leaving Madrid, La Cachapera is a must stop.

VIDEO

Fashion with its own personality in Chueca: Picnic Moda Urban

In Calle Barbieri 9 hides a corner full of color and creativity: Picnic Moda Urban. At the head of this space is Javier, who has turned his store into a reference for fun and original fashion in the heart of Madrid.

Picnic Moda Urban
Protagonists of Chueca

Here you will not find the typical, but garments with style and attitude: shirts, t-shirts, dresses, skirts, blouses, backpacks, bow ties and much more. Unique designs for those who want to make a difference with their clothes.

🌟 Picnic Moda Urban is not just a store, it is a statement of individuality and good vibes.

If you like fashion with character and a special touch, this is your place. Come and discover it and follow our campaign for more inspiring stories of the #ProtagonistasDeChueca!

Zafyro
Protagonists of Chueca

VIDEO

Discover Zafyro: La Coctelería de los Musicales de Chueca! 🍹

As part of our “Protagonistas de Chueca” campaign, we introduce you to Hernando and Jose, managers of Zafyro, an iconic cocktail bar located at Calle de la Libertad 10.

With an incredible atmosphere and a menu of creative cocktails, Zafyro has become the perfect meeting point for musical and nightlife lovers in our neighborhood. 🌟

Come and enjoy a unique experience where the mix of flavors and the passion for the show are in one place! Follow our campaign to learn more about this outstanding protagonist of Chueca.

VIDEO

Discover Pata de Gallo in our campaign "Protagonistas de Chueca".

In our series “Protagonistas de Chueca”, where we highlight the most unique stores in the neighborhood, today we present a truly special corner: Pata de Gallo, an upholstery shop located at Calle Pelayo 28.
Pata de Gallo
Protagonists of Chueca

This workshop has become a benchmark for those looking for more than just furniture restorations. At Pata de Gallo, each piece is treated as a work of art, with a focus on custom design that ensures each project is unique. From restoring antique furniture to creating brand new pieces, creativity and attention to detail are the keys to their work.

In addition to its excellent service, Pata de Gallo brings a distinctive touch to the Chueca neighborhood, being an active part of the community and transforming the environment with its creativity.

We invite you to join us on this tour to learn how Pata de Gallo is revolutionizing the world of upholstery, turning it into a form of artistic expression. Discover the magic they offer and understand why they are a key piece in the life of Chueca!

PeSeta House
Protagonists of Chueca

VIDEO

PeSeta and Jaime Sevilla, new Protagonists of Chueca!

The next to open its doors is the innovative fashion studio Casa Peseta, located at Calle Hortaleza, 64. On this occasion, the protagonist of the video is Jaime Sevilla, one of the founders of this pioneering company in sustainable fashion in Spain.

Join us as we learn the story behind Casa Peseta and discover the dedication and entrepreneurial spirit of its founders: Laura del Pozo, Jaime Sevilla, Giulia Zen, Bianca Vega and Katica Cordova.

Inspired by their commitment to sustainability and respect for people and the environment, this video reminds us that both the store and the neighborhood are built with the effort and dedication of each of the people who contribute their work to create something beautiful inside and out.

VIDEO

Get to know Cement Design: The innovation in Coatings from Chueca!

In our “Protagonistas de Chueca” campaign, we introduce you to Carolina Valencia, CEO of Cement Design, a studio specializing in decorative cement cladding based in Calle Gravina 14.
Cement Design
Protagonists of Chueca

With a creative and avant-garde approach, Cement Design works worldwide transforming spaces with its unique and elegant designs. 🌟

Discover how this team is revolutionizing decoration by giving a distinctive touch to projects around the globe – follow our campaign to learn more about these innovative Chueca Protagonists!

San Anton Market
Protagonists of Chueca

VIDEO

San Anton Market

We open our doors with the emblematic Mercado de San Antón, at Calle Augusto Figueroa 24. Octavio Rodríguez, president of the San Antón Market Merchants Association and owner of Octavio’s Delicatessen, welcomes us.

Join us on this journey to discover the stories behind this iconic market and explore the entrepreneurial passion of Octavio and his team, along with other prominent Chueca protagonists, such as David, waiter at Bar San Antón, or Jesica, fishmonger at Pescadería Robles.

Inspired by their commitment to the community, this video reminds us that every corner of our neighborhood, our city and our nation is built with the effort and dedication of individuals who pursue excellence in every detail. 🤩

VIDEO

Vicente and his Vinoteca Vides, in the Protagonists of Chueca

The second to open its doors to us is the charming Vinoteca Vides, located at Calle de la Libertad, 12. And who welcomes us is Vicente Herrero, passionate owner of the Vinoteca and lover of good wine.

Vinoteca Vides
Protagonists of Chueca

Join us as we learn the story behind this cozy wine bar and discover Vicente’s dedication and entrepreneurial spirit.

Inspired by their commitment to the community, this video reminds us that both the wine bar, the neighborhood, and the city as a whole, are built with the effort and dedication of each of the people who contribute with their work and their tireless pursuit of excellence in every detail to make their corner a perfect place.