The well-known journalist and television collaborator, Miguel Frigenti, joined the initiative of the Association Diversa Global under Chueca Diversa to promote local businesses in this emblematic Madrid neighborhood. The campaign, aimed at highlighting the diversity and originality of the establishments, took Miguel Frigenti on a tour of several stores, leaving an unforgettable impression on shopkeepers and visitors alike.

During his visit, Miguel Frigenti was able to experience first-hand the cultural and commercial richness that Chueca has to offer. Beginning his tour at Caracola Madrid, the journalist was enthusiastic about tasting the best cheesecakes in the capital.

Frigenti then visited Silk Gallery, a space dedicated to the exhibition and sale of contemporary art. Impressed by the works of local and emerging artists, the journalist praised the creativity and talent that flood these types of establishments.

The day continued at Petra Coffee Bar, where Miguel Frigenti enjoyed an artisanal coffee, while chatting with the owner about the importance of supporting local businesses and keeping the spirit of Chueca alive.

The tour continued at Peseta, a store specializing in accessories with an original and fun touch. Miguel Frigenti could not resist trying on some of the colorful pieces and encouraged onlookers to visit the store and discover their own personality in each accessory.

Finally, the journalist went to the renowned urban fashion store, Picnic Moda Urban, where he was received by the team with enthusiasm and sympathy. Frigenti highlighted the importance of these businesses in promoting sustainable fashion and supporting local designers.

On each visit, Miguel Frigenti shared his experience through his social networks, generating a great impact and awakening the interest of his followers to discover the charms of the Chueca neighborhood.

“It has been a wonderful and enriching experience to get to know these incredible businesses and their passionate owners,” said Miguel Frigenti. “Chueca is a neighborhood full of life, culture and diversity, and it is essential to support the small businesses that give it that special touch.”